POM Wonderful Presents: The Greatest Movie Ever Sold

POM Wonderful Presents: The Greatest Movie Ever Sold

POM Wonderful Presents: The Greatest Movie Ever Sold - Movie Review, Story, Cast And RatingReleased on April 22nd, 2011, Morgan Spurlock’s (of ‘Super Size Me’ and ‘Where in the World is Osama Bin Laden’ fame) latest venture, ‘POM Wonderful Presents: The Greatest Movie Ever Sold’ is a movie that highlights the hidden reasons that contribute to a film’s success.

Shedding light on the concepts of advertising and product placement that more often than not contribute to a blockbuster’s success, Spurlock manages to enlighten us about the presence and importance of these two aspects in movies.

Accordingly, he attributes the stupendous success of several films to not only the technical details and the performances; but also the financial and placement support offered by product companies which effectively make sure that the movies gain popularity among viewers even before their release.

Spurlock manages to give a small example to prove his point. He quotes that if a film were to join hands with a soft drinks company, not only will the star of the film benefit (in dollars) by showcasing the product in the movie; the movie would also be featured via posters, pictures on glasses and other collectables in outlets that serve the drink. This is what Spurlock calls cross promotional advertising.

POM Wonderful Presents: The Greatest Movie Ever Sold - Movie Review, Story, Cast And Rating

And while the concept seems to work well for movies, Spurlock is seen pondering as to whether the same principle can be applied to documentaries. Following this inquistive thought is a series of hunts that lead Spurlock to possible promoters/ advertisers and sponsors who would be interested in his project (POM Wonderful Presents: The Greatest Movie Ever Sold).

Targetting select companies, Spurlock also manages to shed light on how the contractual obligations are worked out between the sponsor/promoter and the film maker once a formal relationship is established between them. And some of the scenes that depict these processes are completely humorous and thought provoking to say the least.

The movie reflects Spurlock’s style of film making; humorous, informative, surprising, and thoroughly entertaining; all at once! With several eye opening messages hidden behing an ambient and somewhat playful script, the movie is fresh and captivating, right from the word ‘GO’.

During the course of the movie (which is mostly about his personal experiences in the field), Spulock manages to interview a few select individuals from the film industry. These inclue J.J. Abrams, Quentin Tarantino, and Peter Berg to name a few, whose personal experiences help us in understanding about the existence and working conditions of product marketing.

POM Wonderful Presents: The Greatest Movie Ever Sold - Movie Review, Story, Cast And Rating

Spurlock also chooses to interview a few influential individuals from the social circles to get a better understanding of what lies beneath the seemingly shallow façade of filmdom. Some of these voices include those of Bob Garfield, Naom Chomsky and Ralph Nader.

Our Verdict: On the whole, ‘POM Wonderful Presents: The Greatest Movie Ever Sold’ is one of those influential documentaries about filmmaking that you don’t want to miss out on.

It is enlightening, engrossing, entertaining; and most definitely an eye opener for all those aspiring film makers out there who need to understand that filmmaking in its entirety is not a simple process that finishes as soon as the camera stops rolling. There are several hidden rules, constraints and principles one needs to adhere to; and according to Spurlock, advertising and product placement are some of them. Definitely a movie worth watching and cherishing!

Director: Morgan Spurlock

Cast: Morgan Spurlock and Ralph Nader

Rating: 4.5/5

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